SEO is no easy task. A few myths.

SEO or search engine optimization, is knowledge you really have to keep yourself on top of if you do any internet marketing, in my mind anyway.

So today we look at the top SEO myths:

1. SEO is not a collection of tricks that can be used to get higher ranking. SEO doesn’t mean that you can fool the any search engine. Their algorithms and indexes rapidly change and search engines get smarter everyday.

2. Most people believe that you should submit your site on a weekly or monthly basis to search engines but it’s not like that. Submit your domain URL once and the search engines will find you.

3. Meta tags should be updated regularly and list whatever you want in that tag. It helps to get found when your keywords are being searched. It's not as important as it once was but it still helps.

4. A Google sitemap may help you to achieve a higher ranking as it helps to make a website crawler friendly. But it doesn’t guarantee for better ranking. If you use google blogger then your sitemap is created and indexed for you.

5. Update your website regularly as this is a factor which increases the crawl rate.

6. The right way to achieve success is not to do everything for search engines only think of the human factor also.

7. Header tags or H tags can also be helpful to achieve better ranking but it doesn’t mean that you can’t achieve ranking without H tags.

8. Search Engines use algorithms and each algorithm uses different factors while ranking a website. Keyword density is what that will let any web page rank higher. A keyword density of 4 to 15 % is recommended and high keyword density will get the website penalized.

9. The most economical form of online marketing is SEO and is very cost effective as compared to sponsored or banner advertising. Keep in mind that SEO clicks are free.

10. Many of the SEO guys think that it’s enough to optimize the home page with specified keywords this is simply not true at all. You should add keywords to each and every page of website while paying a little more attention to your Home Page.

11. SEO is a never-ending process and no one can guarantee ranking in search engine results.

These are some of the top SEO myths or the essentials of Search Engine Optimization. SEO, as a continuous and never-ending process.