Why is less more? You need to read all of this to find out ;) What really insults web visitors? Keep reading.Are you feeling optimal today? Sorry....bad pun ;)
When we look at terms such as "optimal" and/or "landing page" it should start getting your creative juices flowing. Is your site attractive. Is it simple or is it full of flash?
When the net was first born, well when it started being popular in the early days I can still remember webpages and blogs that had colors and music out of the '70's. Man they were ugly and foolish. This is just my opinion but I am pretty good at proving my point on this topic:
When you go to a website/blog do you want to see some weird colors all in a row (hard on the eyes) do you want to be reading and all of a sudden music (crappy music) starts to blare and scares you since you aren't expecting it?
Chances are you hit the close tab faster than you realize.
Almost make sure you optimize your site the way you want it. Reason being is that you have to ensure if you would not go to a particular site do you think other people will?
A great way to kill a site/blog is to never change it. Think of an online store like an offline store. Have you ever noticed when you go to Walmart or some other big name store that every now and then the entire (or a large portion of the) store layout has been moved?
This isn't done to annoy us, contrary to popular belief, it is done to get people (customer's) looking around and getting re-acquainted. It has been proven to boost sales and online this is no different. If you have had the same website/blog for the last 5 years for example and it has never changed the chances are people stop going to it.
It's boring and predictable and people want and need some form of excitement. It may sound sill but believe me it isn't. Maybe someone goes to your site for specific information. One day you make a few test changes and they love it. You have accomplished many things here:
You keep an existent customer happy.
You make them want to come back
And maybe, just maybe they tell a few more friends about you.
If you aren't excited about working for yourself you simply will not move any further. It's easy to make a few hundred dollars a month online, but when you test and tweak the money will grow. Let's be honest here. You want to provide a service for people and you want to get paid.
Always remember that less is more. I learned this after getting a great ebook completely delisted because me and my J.V partner got greedy back in 2005. You learn that filling blogs with nothing but ads everywhere and no real content is never going to help you or more importantly attract future customers and or leads.
A final tip. Check your site at least once a week for dead links. Don't just hire some one who can upload a file to your site and think all is well. There is nothing and I mean NOTHING more annoying to a reader when you get them all excited about something they want to read and they click the link and the link is dead or worse there is nothing there.Very unprofessional and a very fast way to look bad.
The internet is viral folks. Amazingly enough the bad news travels a Hell of a lot faster than the good.
Just some food for thought.
Have a good one.
